Analisis Pengaruh Brand Image dan Brand Origin terhadap Intensi Pembelian Produk Batik
نویسندگان
چکیده
منابع مشابه
Modeling the brand extensions' influence on brand image ¬リニ
Brand-extension strategies enhance success chances of new products, even though they expose brand image to dilution risks. The present work analyzes how brand-extension evaluation can affect the current brand image and proposes a theoretical model formed by five main factors related to brand associations, extension congruency and extension attitude. The model estimation includes structural equa...
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ژورنال
عنوان ژورنال: Jurnal Manajemen Dayasaing
سال: 2018
ISSN: 2541-254X,1411-3422
DOI: 10.23917/dayasaing.v20i1.5574